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AgAnalyst Privacy Policy

Our contact details
Name: Jim Williams, Executive Chairman
Address: 35 New Broad Street,
Phone Number: 07775 906050

The type of personal information we collect
We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics

  • Your full name and farm address

  • Landline and mobile telephone numbers

How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Contributing to the NUE-Profits project

  • Testing new farm management interventions to improve NUE without loss of yield or protein.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Other third-party organisations have also introduced farms, with the farmer’s consent and commitment to the project

    • ADAS and YEN (Yield Enhancement Network)

    • EFFP

    • Navigate Eco Solutions

    • Velcourt

    • University of Lincoln

We use the information that you have given us in order to:

  • Keep you updated on progress of the project

  • Communicate the results of the project

  • Data validation and training models

  • Reporting test results

We may need to share this information with other members of the NUE-Profits Consortium but the purpose will be made clear to you, if it becomes necessary.

Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting.
(b) We need it to perform a public task. Without farmer’s data we cannot build the models to help agriculture to reduce NOx emissions.

How we store your personal information
Your information is securely stored.

We keep your personal information for the term of project, until June 2027. We will then dispose your information by deleting it from our systems.

Your data protection rights
Under data protection law, you have rights including:

  • Your right of access - You have the right to ask us for copies of your personal information.

  • Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

  • Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

  • Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

  • Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at +44 7775 906050, 35 New Broad Street, London, EC2M 1NH, if you wish to make a request.

How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at AgAnalyst Ltd to Jim Williams personally. You can also complain to the ICO if you are unhappy with how we have used your data, quoting our ICO Registration reference ZB582702.

The ICO’s address:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

Helpline telephone number: 0303 123 1113
ICO website:


AgAnalyst Limited is a limited liability company registered in England and Wales, company registration number
13604659. Registered offices 71-75 Shelton Street, London, WC2H 9JQ, United Kingdom. VAT number 396 2940 55

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